Corporate diversification of small and medium-sized enterprises (SMEs) and corporate management concerning China–Europe trade and investment integration
Keywords:
Corporate Diversification, China–EU Trade Agreement, Product Diversification, Geopolitical Tension, Trade BarriersAbstract
The research purpose is to identify the role of China-EUrope trade and investment relations on corporate diversification and corporate management of SMEs. There is significant research done on this area, and it has been identified that presently geopolitical tensions, internal governance and team management are some of the hurdles faced by SMEs in engaging in corporate diversification. The research has engaged in an interview of 5 respondents who work in senior manager positions in different SMEs in China that have expanded into the EU. The findings illustrate the need for legal teams and regulatory compliance audits, along with an agile management and compliance monitoring dashboard for effective governance at par with the trade and investment agreements. A framework for achieving diversification has also been recommended.
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