Synoptic approach regarding the implications generated by the use of ‘ai systems’ in business-to-consumer contracts
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algorithmic business-to-consumer (B2C) contract, digital assistants, consumers, share attributionResumen
The issue of the use of AI in the field of B2C contracts is in line with the European Union’s objectives of ensuring the proper functioning of the internal market by establishing harmonised rules governing the use of artificial intelligence in the internal market while ensuring a high level of protection of public interests, such as health, safety and the protection of fundamental rights as recognised and protected by European Union law. The presence of ‘digital assistants’ in B2C contracts is a ‘component’ of the European Union’s Digital Strategy to regulate artificial intelligence. Topics such as the presence of digital assistants and the implications of their actions in the pre-contractual, conclusion or execution stages of B2C contracts, as well as the identification of specific elements of B2C contracts, following their automation through the presence of AI, or the need for legislative adjustments precisely in order to increase the legal protection of consumers in the context of the presence of AI, will be topics of reflection advanced by the author in the present research.
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